Mobile applications are now part of our daily lives. As the number of users of mobile applications continues to increase, it is essential for a company to make one available to its customers, while using the tools most requested by them. Let’s see the 5 advantages of a mobile application for a business!
Smartphone users spend 90% of their time on mobile applications, compared to websites ( Furry Statistics , 2015). Why ? Several reasons are to be noted:
1. AN OPTIMIZED CUSTOMER EXPERIENCE
mobile-agendize-application Who has never found themselves bpo services provider browsing a slow, unresponsive, and poorly structured website? To overcome this problem, especially during the shopping phase, many companies offer a mobile app and suggest that their customers download it to facilitate their purchasing journey.
Most often, the suggestion is made through a window offering the customer either to “Continue on the site” or to “Download the mobile app”. 47% of Internet users do not appreciate their web experience .
2. A GAIN IN VISIBILITY
mobile-business-agendize-appThe mobile application makes it possible to enrich its online presence , since it allows it to be referenced on application platforms such as the Play store or the App store.
Customers are no longer looking only for the consumption of a good, but above all for support and a personalized experience. This is an excellent way to make yourself known on more platforms, and to simplify business-customer communication.
3. A TOOL RETENTION
mobile-business-agendize-appOwnership of a mobile application makes it possible to send notifications.
Notifications boost brand appeal by 88%
65% of users return to an app within 30 days when notifications are enabled
50% of users find notifications useful
4. MORE EFFICIENT CUSTOMER APPOINTMENT MANAGEMENT
mobile-business-agendize-appIf you have an online agenda , you will be better able to manage your appointments through a mobiel app. Your business remains accessible everywhere, 24/7.
A good way to keep in touch with the customer, and to keep them freshly informed of their reservations.
5. A STRONGER CUSTOMER COMMITMENT
mobile-business-agendize-appFinally, the last advantage of a mobiel app: customer engagement. From now on, it is necessary to no longer focus solely on the prices or the functionalities of the products, but on the customer experience. Is your application easy to use? Is it user-friendly? Do you have the right interaction tools?
A dissatisfied customer does not necessarily talk about it: 98% of dissatisfied customers leave without complaining. So know that you have to make customer satisfaction your priority, and the mobile app is the best tool for that. In conclusion, the mobile app offers the possibility of establishing a privileged link with your customers, and therefore of having a stronger customer engagement!
To find out more, we invite you to read our article Why choose a mobile application to manage your appointments?